Johar Govt. College (2022 - 2023)
Achieved my intermediate certificate in psychology, understanding the core concepts of business psychology and consumer behavior.
Karachi Public School (2022- 2023)
Matriculation in Computer Science at Children’s Education Center School, igniting a lifelong interest in tech and innovation.
Zelle Solutions Pvt. Ltd. - (Aug 24 - Present)
Copywriting intern at Zelle Solutions developing SEO-friendly blogs and composing website content for a diverse range of e-commerce platforms.
Upwork, People Per Hour - (Jan - Nov 2023)
Freelanced my skills on platforms like Upwork and People Per Hour, curating content on online and AI powered trading.
Burgeoning Technologies (OWS Digital) - (Jan - Aug 2024)
Worked full-time as a niche-specific content writer focusing on crafting insightful content around online trading and digital payment solutions.
As a young content writer with nearly two years of experience, my journey began with an enduring fascination with mental health issues faced by Pakistani teenagers. During my school years, I personally experienced and witnessed the struggles many of my peers encountered, grappling with societal stigma and a lack of resources. After completing my matriculation in computer science from Karachi Public School, I dedicated my time to building a mental health blog aimed at those coming from underprivileged backgrounds.
This endeavor fueled my interest in understanding human behavior and social stigmatization, persuading me to choose psychology for my major at higher secondary school. Studying psychology as an academic subject empowered me to write about critical issues, which not only allowed me to express my thoughts but also encouraged my readers to seek help and support. I firmly believe that through storytelling, we can create a compassionate understanding of mental health challenges and promote healing within our communities.
My transition into a professional journey was marked by securing a junior position at Burgeoning Technologies. During my time in this role, I produced niche-specific content tailored to industries such as online trading and digital payments. This enhanced my ability to create compelling narratives that effectively resonate with targeted audiences. Adapting my writing style to meet the unique needs of different clients enriched my knowledge and expertise, ensuring each piece captured their voice while maintaining industry relevance.
Gradually, I moved towards freelancing while also committing to a full-time job. This dual experience boosted my time management capabilities and diversified my portfolio, nurturing growth and new opportunities.
In the midst of August 2024, I joined Zelle Solutions as a copywriting intern. Since then, I have expanded my skill set to compose captivating content that is strategically optimized using the principles of marketing psychology. On top of that, I also contribute to visually optimizing my content by planning coherent formats and selecting inviting typography for enhanced reader engagement.
At Zelle, I focus on creating impactful pieces that not only inform readers but also inspire them to take action. My work encompasses writing website content and crafting SEO-friendly blogs for various eCommerce industries, including furniture brands, travel agencies, rental services, banquet halls, and more. By prioritizing clarity and persuasion, I help brands connect with their audience in a meaningful way. This fosters communication and activity between businesses and customers - a critical aspect in today's dynamic digital sphere.