In this digitalized era, streamlining your business online has become somewhat essential for success. Currently, the global furniture e-commerce industry is valued at $ 415 letting businesses flourish with the power of the internet and digital devices. Every day traditional furniture outlets are transitioning into online stores, enhancing their presence and expanding their clientele. Whether you are planning to enter the digital business sphere or just want to fortify your existing e-commerce website, this piece is a must-read for you.
As an agency with expansive experience curating and managing multiple business websites, we have compiled a list of furniture e-commerce website essential. These salient features are unskippable for a successful e-commerce website.
User-friendly Layout for the Main Page
When designing a website for an e-commerce store, it's important to keep in mind user-friendliness. Your visitors should be able to glide through web pages once they enter the website. For this, choose a layout that is easy to understand and navigate. A good main page includes only key components such as a header, a footer, a search bar, and a menu bar. Optionally, you can also integrate a compelling call to action section, a product category, and a newsletter subscription. This is all it takes to create an e-commerce website that is simple yet functional.
If your main page has a complex design and interface, there are high odds that viewers will leave after a few minutes. The key here is not to go overboard with the styling and graphics. Instead, keep things simplistic and cohesive, so your website looks functional as well as appealing. Some effective tips to make your website's design clearer are to utilize plenty of white space and keep content straightforward.
With this being said it's also vital to ensure that your website matches your brand's aesthetics. People recognize and remember businesses based on their brand identity. It's important to design the website cohesively with on-brand colors and graphics on each web page, not just the main page. Moreover, stay consistent with the style and color scheme throughout your furniture website.
A Dedicated “About Us” Page
In today's age, it's become a necessity for brands to resonate with their clientele and build a bond with them to receive action from them. This is also rampant in the furniture ecommerce industry leading brands to improve their relationship with customers. The most strategic way you can optimize this function on your website is by introducing an individual web page. Create an “About Us” page that informs customers about your business, its operations, its history, its mission, and much more.
Estimatedly, more than half of the global consumers like to learn about the brand before making a purchase. A well-written and well-arranged About Us page can become a great channel for catering this need. You can compose compelling content on this dedicated web page for customers to understand your brand's essence and purpose. A good example of an About Us page is from one of our clients, The Furniture Depots.
On this About Us page, you can see that we have thoroughly talked about the variety and quality of furniture items. We have put emphasis on how “The Furniture Depots” stand out from its competitors due to its superior goods and services. This is what online shoppers like to read to ensure that they are investing in the right product and brand.
Responsiveness and Adaptability
As per global studies and statistics, almost 77 percent of customers use their phones to shop online. This goes on to show how two-thirds of online sales are generated through mobile phones. It has become more important than ever for e-commerce businesses to have websites that are adaptable to both small screens and big screens. As a furniture brand, you shouldn't be falling behind your competitors just because your website is unresponsive to a few devices.
If you haven't already optimized your website for smartphones, it's about time you do so. This is not only helpful for your customers, but it's beneficial for you too. By introducing a mobile-friendly interface, you can invite more visitors to your site. This will inevitably lead to extended revenue as you have opened more channels for customers to shop on your website.
Enable a seamless shopping experience for your customers, through each platform like computer, smartphone, or tablet. Choose layouts and grids that are flexible and compatible with various screen sizes and devices for increased website traffic.
Multiple Channels for Smooth Navigation
Navigation is probably the most critical furniture furniture e-commerce website essential. It plays a crucial role in curating your website visitors' overall experience. A website with a smooth navigation system not only provides an improved user experience but keeps visitors engaged for a long time. Less to say, online shopping is all about buying from the comfort and convenience of your place. And if your website is inconvenient to use, you may be wasting your sales and conversion potential.
To make your website easier to navigate, consider combining multiple navigation features. Alongside the conventional menu sidebar, create a product category on the main page. When running a furniture e-commerce site it's probable that you will have a vast range of products. Try to categorize your product range such as couches, chairs, and coffee tables to help your customer with the navigation process. Additionally, include robust graphics in these category links to improve your customers' navigation experience.
Some other ways you can make the navigation process easier for your customers is by providing a search bar and product filters. A functioning search bar shows customers exactly what they are looking for making things much faster and effortless. Product filters will also help in simplifying the navigation process. For instance, a customer might want a specific colored sofa. In this case, he can choose the color filter on the bar finding exactly what he was looking for.
Optimized Website Footer
Another furniture e-commerce website essential you need to integrate for an improved experience is a footer. A footer is a bottom panel on your website, typically included in every web page. It provides instant access to information and resources that are not available in the main menu. No matter what type of e-commerce store you are running, it's crucial to make your footer navigation accessible and usable. Optimizing your footer with useful links and details can be helpful for visitors to navigate the website quickly and efficiently.
Not only this, but a footer also plays an influential part in optimizing your website for search engines. It holds links to important pages and key content on your website which will help search engines better understand the site’s index and structure. This can help your e-commerce website rank higher on the search engine compared to contenders. Here are some key elements you should include in the e-commerce website footer:
- Copyright Notice
- Privacy Policy
- Contact Info
- Social Media Icons
- Terms and Conditions
- Email Sign Up
- Logo
- Sitemap
- Careers
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A simplified Checkout Procedure
Checking out is one of the final steps of the customer's experience on your website. To provide an effortless shopping experience, it's essential for furniture websites to have a flawless checkout procedure. More than 70 percent of shopping carts are left by customers due to a complicated or lengthy checkout process. To make sure your customer leaves your website after finalizing the purchase, simplify your checkout steps.
Don't push account creation on your website visitors. Rather, make things easier for them and enable guests and express checkouts. Nowadays, customer orientation is the key to a successful online business. Many consumers prefer not to put their credentials online and pushing them may result in cart abandonment. Besides this, offer a range of payment options so your customers can choose any method that's convenient for them. Furthermore, you can also read our detailed guide to optimize your website's checkout process from end to end.
Design Your Furniture Website with Zelle Solutions
Now that you know what the furniture e-commerce website essential are, it's about time you start working on it. Whether you need to create a furniture website or want to optimize the existing website, it's recommended that you partner with a professional. At Zelle, we provide extensive website development and designing solutions curated to meet the needs and demands of our clients. With our impressive experience and proven record of building and optimizing furniture e-commerce stores, our team for sure is capable of handling your project. Become our partner today and enjoy a successful furniture E-commerce business.
